Sample of tracking important metrics: ROI is always a key metric for me as its important what happens to leads further down the funnel and to make sure sales handoff is seamless.
Ad Campaign Evaluation for Facebook with Recommendations
Testing Strategies: I have used A/B testing with Google Optimize and other softwares like Hotjar and Unbounce for testing landing page conversion rates. In platforms like Meta, I have used a lot of testing in creative such as the headlines, text and images.
Creative: Over the years I have done research and come up with a rough idea with a mockup which later a graphic designer translates into a reality. I enjoy these kinds of experiences because of the collaboration and to watch a brand evolve through time.
Some content I have directly impacted while working with graphic designers/videographers were:
- branded email logo/heads for business partnerships
- internal email copy/graphics
- testimonial videos for Meta, Google and Youtube Ads
- ABM Postcards +swag (t-shirts, stickers, socks) for targeted enterprise accounts
- landing pages for low friction leads
- landing pages for business partners
- landing pages for technical internal departments
