Resume

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Dynamic and accomplished marketing professional with a demonstrated history of
maximizing advertising ROI and driving lead generation. Skilled in exceeding
aggressive goals, delivering a 50% year-over-year growth in leads, and slashing lead
costs by 30% while doubling landing page conversion rates. Experienced in
overseeing multiple campaigns, leveraging A/B testing and data analysis to optimize
results. Proficient in Google Ads and HubSpot CRM, specializing in Account-Based
Marketing to tailor campaigns for strategic enterprise accounts. Knowledgeable in AI
prompt engineering and marketing automation.

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Work Experience

JobNimbus

    • Strategic Project Manager

      Full-time Jul 2024 – Present · 5 mos

        • Skills: HubSpot Marketing Hub · Business-to-Business (B2B) · Analytical Skills · Project Strategy · Automation · Prompt Engineering

    • Senior Marketing Enablement

      Full-time Hybrid

        • Collaboration and Coordination:

          Collaborating with other departments (like sales, product development) to ensure alignment.
          Coordinating cross-functional marketing initiatives.

          Performance Analysis and Reporting:

          Monitoring, analyzing, and reporting on marketing campaign performance.
          Providing insights and recommendations for improvement.

          Marketing Tools and Technology Management:

          Evaluating and implementing marketing tools and technologies.
          Ensuring the marketing team is proficient in using these tools.

          Technology and Tool Management:

          Selecting and managing tools and technologies that support sales, marketing, and customer success.
          Ensuring seamless integration of different systems for efficient data flow and accessibility.

          Performance Measurement and Reporting:

          Establishing key performance indicators (KPIs) for revenue generation and customer engagement.
          Regularly reporting on performance against goals and objectives to stakeholders.

          Usage of AI:

          Customer Segmentation and Targeting:

          Using AI algorithms to analyze customer data and segment them into distinct groups.
          Predicting customer behaviors and preferences for more precise targeting.

          Personalization of Marketing Messages:

          Creating personalized content, offers, and recommendations for individual customers.
          Tailoring email marketing, web content, and advertising based on user behavior and preferences.

        • Skills: Demand Generation · HubSpot Marketing Hub · B2B Marketing · Marketing Strategy · Strategic Planning · Marketing Automation · Marketing Campaigns · Artificial Intelligence (AI) · Reporting & Analysis · Project Planning

    • Paid and ABM Manager

      Full-time mos

        • Create and run strategy for: Paid leads
          Optimizing ad spend, ensuring each lead source has positive ROI
          Maintaining lead targets of 50% increase YOY
          Doubling landing page conversion rates reducing lead cost by 30%
          Determine strategic and unique account objectives for each client
          Establish strong, long-term client relationships
          Set and manage project timelines and milestones
          Consult on marketing strategy, manage agency relationships
          Troubleshoot technical issues -lead bots
          Conduct A/B tests in ads/landing pages/headlines/ad copy
          Build landing pages to test
          Conduct dynamic test on headlines
          Multi attribution tracking
          Tools: Adwords, Capterra, Google Analytics, Pay Per Click, JIRA, Confluence, HubSpot CRM – marketing automations, sequences, workflows, Snowflake, Pendo, WordPress, Facebook Ads, Ahrefs, Google Tag Manager, Google Ads

          Create and run strategy for: Account Based Marketing B2B Key enterprise accounts
          Strategize and plan ABM campaigns that are 1:1, 1:few, 1:many
          Manage multiple campaigns at once
          Test different strategies
          Empower sales through warming up leads

        • Skills: Demand Generation · Facebook Ads · Google Ads · HubSpot Marketing Hub · Budget Management · B2B Marketing · Google Analytics · Marketing Strategy · Marketing Automation · Marketing Campaigns · Paid Advertising · Pay Per Click (PPC) · Landing Pages · Paid Media Strategy · Lead Generation

    • Organic Engagement Manager

      Nov 2021 – Apr 2022 · 6 mos

        • Optimizing pages around keyword ecosystems.
          Extensive use of SEO tools including Google Analytics, Ahrefs, Moz, Screaming Frog etc..
          Building and executing plans for On page SEO, Off page SEO and Technical SEO.
          Organizing objectives, goals and tasks around SEO strategies.
          Monitoring metrics, auditing and ensuring the right traffic is on site.

        • Skills: Demand Generation · HubSpot Marketing Hub · Google Analytics · Marketing Strategy · Marketing Automation · Marketing Campaigns · Pay Per Click (PPC) · Landing Pages · Paid Media Strategy · Lead Generation

    • Paid Media Content Manager

      Full-time 

        • Optimizing ad spend, ensuring each lead source has positive ROI
          Maintaining lead targets of 50% increase YOY
          Doubling landing page conversion rates reducing lead cost by 30%
          Determine strategic and unique account objectives for each client
          Establish strong, long-term client relationships
          Set and manage project timelines and milestones
          Create and run strategy for: Paid leads
          Consult on marketing strategy
          Tools: Adwords, Capterra, Google Analytics, Pay Per Click, JIRA, Confluence, HubSpot, Snowflake, Pendo, WordPress, Facebook Ads

        • Skills: Demand Generation · Facebook Ads · Google Ads · HubSpot Marketing Hub · Budget Management · B2B Marketing · Google Analytics · Marketing Strategy · Problem Solving · Marketing Automation · Marketing Campaigns · Paid Advertising · Pay Per Click (PPC) · Landing Pages · Paid Media Strategy · Lead Generation

    • Marketing Analyst

      Full-time· 1 yrLehi, Utah, United States

        • Analyze sales funnels and customer intent
          Measure ROI of online and offline advertising campaigns
          Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
          Track email campaign metrics (delivery, open, click-through rates)
          Monitor budget distribution and performance of paid ad campaigns
          Conduct competitive research and analyze benchmarking data
          Recommend website and campaign optimizations
          Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
          Work closely with sales and marketing teams to identify opportunities for new client acquisition

        • Skills: HubSpot Marketing Hub · Google Analytics · Problem Solving · Marketing Automation · Marketing Campaigns

    • Quality Assurance Analyst

      Feb 2019 – Nov 2019 · 10 mos

        • Skills: Problem Solving

    • Team Lead

      Mar 2017 – Feb 2019 · 2 yrs

        • Make recommendations on how new features fit in the company architecture.
          Champion and advocate for needed customer requirements within JobNimbus (be their voice).
          Participate in customer requested meetings via phone Join.me screenshare.
          Know and use all key customer resolution tools (macros, KBASE, positioning) across all tiers to facilitate rapid resolution of customer concerns.
          Work directly with development to ensure that customer issues are resolved as expediently as possible.
          Strive constantly to improve and establish a new bar of customer understanding of the value of JobNimbus for small businesses.
          Build new business cases for product implementation.
          Manage and resolve Tier 2,3 support inquiries that would not be able to be resolved by front-line Tier 1 reps.

          Act as trusted adviser to peers and Tier 1 regarding Quickbooks or any other valued technical skill.
          Help define IT and business processes internally through publishing knowledge base articles.
          Write, maintain, review and publish knowledge base documentation, geared at educating external customer base, internal knowledge base.
          Create video/support articles and tutorials to help instruct users in specific use cases.
          Build coordinated plans and outlines to deliver presentations on products at company summit.
          Assist with any emergency technical situation that may arise.
          Liaise and assist with anyone in-house that needs assistance.

          Supporting cloud based software, CRM (SaaS). Training new customers on scheduling software, assisting customers with creating reports, templates, invoices, work orders, material orders. Troubleshooting email, browser and smart devices. Assisting with software syncing between Quickbooks and CRM.
          Building company knowledge base internally and externally. Processing tickets through Zendesk. Escalating tickets to developers when needed.

          Education

        • Minot State University

          Master of Science (M.S.), Management Information Systems, General2013 – 2016

            • Classes include Knowledge Management, Information Systems, Systems Design, Professional Consulting, Database Systems and Applications and Managing and Integrating IS function.

            • Skills: HubSpot Marketing Hub

        • University of Wisconsin-Stout logo

          University of Wisconsin-Stout

          Grad. Certificate in instructional design, Educational/Instructional Technology2011 – 2012

        • American Public University logo

          American Public University

          Masters, International Peace and Conflict Resolution2004 – 2009

        • Portland State University logo

          Portland State University

          Bachelors, Communications1999 – 2002

          • Activities and societies: Organization of International Students, Oregon Leadership Institute